A behavioral health clinic located in LA and led by the well-known Dr. Hopkins, which has its own processes for approaching and getting to know patients.

Therapy is about investigating the patterns of thought and behaviors we’ve been following without question or forethought. It’s about considering the internal rules that have become our subconscious habits and reflexes.

Here the challenge was to create the visual identity, from the logo to the entire visual spectrum applied to both stationery and communication pieces. The idea was to bring in part the abstract concepts of psychology in which each person is unique and has their own problems, but also to bring in part the personality of Dr. Hopkins, who is undoubtedly a psychologist with charisma and his own style, especially when it comes to eye-catching tortoiseshell glasses.

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