The series tells an impactful fictional story, inspired by real events, that reflects the insecurity of young people, the desire for acceptance and the influence of university organizations and the value of friendship. The series follows the story of six young college students who died in a ritual gone wrong.

Fun becomes terror when a group of six young university students die drowned under suspicious circumstances. Praxx explores the world of year-round university pranks, a Portuguese tradition, that can go too far.

The challenge was to create a strong identity that could be more than the image of a TV series, but also a symbol of an anti-praxis movement. Several posters were designed, as well as a set of merchandising pieces to be distributed in universities.

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