MENSA is a new Portuguese financial company owned by the Bachmann Group. We had the privilege of creating this new brand.

We were tasked with designing a brand that conveys solidity and a certain conservatism, while also incorporating touches of modernity and sophistication.

We designed this M symbol to be closed, symbolizing solidity, while also suggesting growth curves. The light green color bridges the gap, adding sophistication, a sense of trust, and a nod to the future. A serialized typeface was reinterpreted to provide a slightly more conservative image, though this particular font features very contemporary details.