Alcoa is a famous convent sweetshop. With its original headquarters in Alcobaça, it intended to settle in the privileged Lisbon neighborhood of Chiado. With this move it felt the need to revisit its brand and shop space. Strategically, it also deserved a contribution in order to accentuate its history in the way it communicates and also reflected on the image of the brand itself. The brand had a total rebranding without leaving any trace of the previous one, taking on not only an original typography inspired by the convent's cloister arches, but also an illustration made with the nib pen technique just like the monks used to draw in the convent's recipe books.