We were invited to create the new identity for Covenant, which is a premium online and local store for tabletop games with the best game subscription service in the industry.

For us the most important thing to keep in this brand was undoubtedly the phoenix and the red colour. It is the heritage that customers are sure to feel most familiar with. Furthermore, when a brand has a very strong and predominant symbol, the wordmark should not compete with it. This may have a detail or be a more distinct one, but it should be very subtle.

The approach was to try to redesign and create a new phoenix with a more up-to-date language, and that reflects the revolutionary spirit. Something that could be on a flag. To add to this symbol, I found it important to explore new colours and patterns that can liven up the brand and create a very expressive language that helps to pass the values of the brand.

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