Jupiter Dressage, is the name of a Lusitano horse breeding farm with the purpose of creating one day a special horse that will be able to compete in the Olympic Games.

The challenge was to create the brand from scratch, inspired not only by the Lusitano horse but also by Jupiter. It had to be a simple shape that could easily be applied to all pieces related to horse riding. It was also intended that the logo had something classic without ceasing to be contemporary, in essence that it was a timeless design. The planet Jupiter helped to build the brand’s very own colour palette.

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